What connects Laukontori in Tampere, Portsa neighbourhood in Turku, Kuopio Market Square and Mannerheimintie in Helsinki - Finland? Not only are they all well-known landmarks in Finland, but they are also locations where, in July 2022, it was possible to spot an outdoor advertisement for Book Salon's client company. Watch the video about the campaign vibes from the end of this article.
In July 2022, we conducted a nationwide outdoor advertising campaign in partnership with JCDeacaux. As the stars of the campaign, we wanted to raise our customers and completely free of charge for them. A total of 46 b
But why run a campaign to promote customers rather than ourselves? We at Book Salon define our success according to how our customers succeed. Therefore, we also want to help and support our customers to succeed. We want to add value to our customers and think that small and medium-sized enterprises must also be able to appear big. The purpose of the campaign was to support entrepreneurs, and to promote beauty and wellness activities by supporting the visibility of the industry through eye-catching outdoor advertising.
The effectiveness of the advertising campaign was strengthened by extending it to customers' social media channels as well. Client companies that participated in the campaign communicated about the campaign on their own social media accounts and encouraged their own customers to spot the ads and share photos on their own channels. The campaign gained plenty of positive feedback from both entrepreneurs and their customers.
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